The creative process, like the design thesis that I’m in the midst of, is not a linear journey. Rather it’s marathon comprised of a back-to-back of sprints that cycle, backtrack, and get lost. I know that there will be many low points along the way, and in full disclosure, I’ve reach one already.
My fascination in creative practices, rituals and environments has not waned, but my focus has indeed wandered. The range of titles that I’ve had in the past month indicate this convoluted journey:
You Are Not Creative
Using Absurdity & Subversity to Provoke People’s Creativity
Novelty & Boredom
Designing the Contexts for Maximum Creativity
Using Creativity to Avoid the Hole Humanity Has Dug for Itself
Designing for Analog Creativity in the Digitally-Addicted World
Creativity Is the New Intelligence
Teaching & Provoking Creativity in Our Volatile Work Ecologies
Globalization & Creativity
Think Like an Artist
Designing for Creativity and Curiosity in Today’s Volatiles Work Ecologies
Key points to consider while moving forward:
-Who is my audience; who are my partners?
-Where should creativity be applied where it does not already exist?
-How can I reframe my investigation so that it is an urgent, relevant question?
-Do I really believe that everyone is capable of being creative?
-I’m also grappling with some potent feedback: creativity as a concept--without context--is vapid. Also, the word creativity doesn’t mean anything any more because it has been stretched and applied to everything in every industry.
Designers favor action. There is no getting stuck. There is no looking back. And so I’ll continue prototyping, reading, talking to subject matter experts and seeking out organizations with whom I can volunteer for the next few weeks.